fedKnowledge Workshops are “Knowledge Transfer & Training” exercises designed to provide step by step Guidance that clients can use to develop the insights they need to improve their understanding of their Marketplace Realities, identify near term and long term opportunities, locate helpful US Federal Resources, address business challenges, optimize Field Engagement or to align with the Best Practices within their accounts or segments.
Most Workshops are two hours in duration and attendees receive a copy of the presentation slides including links to Federal Sources of Data and Offices of Training and Assistance.
Typical Workshops include:
Understanding Marketplace Realities
- Review of Relevant Marketplace Realities
Identifying Best Marketplace Practices
- How do leaders Identify & Target Accounts
- How do leaders choose NAICS & PSC Codes; uncover Buyer’s Preferences
- Why do leaders Join Buyer’s Ecosystem of Providers
- Why do leaders Pursue Competitive Space & Opportunities
- Why do leaders Create Custom Insights & Guidance
Analyzing Data, Developing Guidance & Closing Gaps
- Understanding Buyer’s View of the Client
- Understanding Buyer’s View of Client’s Competition & Incumbents
- Identifying Target Accounts
- Identifying Near Term & Long Term Opportunities
- Identifying Gaps and Planning Closure
Executing Marketplace Engagement Plan